Mobile Food App Redesign
QUALEATY Food App is a health-conscious e-commerce food delivery platform designed to offer users not just meals—but meal solutions tailored to their health and lifestyle. With a focus on quality, personalization, and convenience, the app provides a seamless food ordering experience backed by two core features; In-App Wallet and monthly diet Subscription Plan.
UI/UX Designer / Graphic Designer
1 week
E-Commerce
While food delivery is convenient, many users—especially those with health conditions—struggle to find meals that align with their dietary needs. Additionally, payment friction and generic meal options limit customer retention.
The app provides a seamless food ordering experience backed by two core features:
In-App Wallet – A secure and fast payment system enabling users to top up, track transactions, and checkout faster.
Monthly Diet Subscription Plan – A personalized meal plan subscription designed for users with specific health conditions (e.g., diabetes, PCOS, hypertension), offering curated diet-based meals and daily scheduling support.
Objectives
Build a user-centric, intuitive mobile app interface for ordering food.
Integrate a wallet system to simplify and speed up payment flow.
Design a subscription experience that delivers personalized diet plans.
Ensure accessibility, trust, and engagement through clean UI and user-friendly flows.
Challenges
Designing for a diverse group of users with varying dietary restrictions.
Balancing a functional e-commerce experience with wellness-focused features.
Educating users on the benefits of the subscription plan without overwhelming them.
To design a user-friendly mobile food app that:
Enables quick, intuitive ordering of healthy, high-quality meals.
Offers a smart in-app wallet for fast, secure payments.
Provides personalized monthly diet plans for users with medical conditions through a subscription model.
Target Audience
Busy professionals aged 25–45.
College students in urban areas.
Families looking for convenient dinner options.
Foodies who value quality and variety.
User Interviews
Key questions:
How do you currently manage your diet or health conditions?
Would you subscribe to a monthly diet plan?
What do you value in a health-focused food app?
Insights:
Users often avoid eating out due to uncertainty around ingredients.
Many were willing to subscribe if meals aligned with medical advice.
Wallet & subscription combo made the app feel more "lifestyle-based."
QUALEATY was more than a food app—it was about designing a healthier, more personalized way for users to order meals. From wallet integration to illness-based diet subscriptions, the project challenged me to blend functionality with empathy. It sharpened my skills in user-centered design, scalable systems, and health-focused UX.
This project reinforced my belief that great design solves real problems—and does so with clarity, care, and impact.
